Combating tiredness was the focus of F.A.S.T Global Marketing’s morning meetings this week, with CEO Tofiq Bolwala highlighting several ways to overcome energy-deprivation.
As their name suggests, F.A.S.T Global Marketing function at a super speedy pace and the fast-paced industry often means a lot of their leading professionals aren’t granted a good night’s sleep. Even for the lucky few who can get the full 8 hours, sometimes still feel exhausted and unable to shake the feeling of tiredness.
A lot of busy working professionals walk around feeling energy-deprived and a great deal of the time this is due to lack of sleep. F.A.S.T Global Marketing offers their top tips on how to combat tiredness:
- Move around daily – it is vital to adopt a healthy lifestyle. By ensuring that the recommended 10,000 steps are made daily, it can counteract the byproducts of modern working conditions, including stiffness and headaches. Cognitive boosts are a result of moving, the release of endorphins boosts mood, morale and creative powers.
- Adopt a balanced diet – An unbalanced diet can affect the body’s ability to achieve a good night’s sleep. Too much sugar or caffeine create an imbalance of energy. If a balanced diet is practised and tiredness is still present, it would be a good idea to contact a GP.
- Stress – Cortisol is a natural hormone that places the body in fight or flight mode, stress causes Cortisol to be released. Many people report to their GP’s for stress-related illnesses, and it accounts me for 60-80% of total GP visits. Massages, yoga and meditation are great ways to regulate cortisol release naturally. Walking also has a calming ability as it allows the brain to organise thoughts.
The rapidly expanding company specialize in outsourced sales and marketing, with their market reach spreading throughout the Mid-West and beyond. The company use a personalized form of marketing which allows them to connect with their clients’ ideal consumers on a face-to-face basis. This one-to-one connection with customers helps the firm to drive long-lasting business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
The firm is committed to developing a well-rounded and successful team, they often run workshops centred around upskilling, but the firm wants to ensure their workforce doesn’t burn out and can identify and overcome tiredness.