Direct marketing and sales agency F.A.S.T Global Marketing, believe that you need to make yourself equal to everyone else, and only then can you differentiate yourself from those around you and become unique. The Miami based firm understand that standing out is one of the toughest things you can do in a crowded world. People are often too busy chasing their dream job and wanting to do their passion projects for a living that they often forget to make money.
It’s important to understand a number of critical elements when trying to set yourself apart from others, and F.A.S.T Global Marketing has devised a set of steps to follow:
What are others expecting from you:
It’s always essential to surprise those around you by presenting yourself in a different manner to which others perceive an individual in your position to behave. Simple actions like holding the door for people and common courtesy goes a long way in changing your perceived image.
Make a conscious effort to challenge those around you to re-evaluate their perspective of you with unexpected actions. Often in catching people by surprise, it allows for people to make a more significant impact on those you are surrounded by, who expected something different. Use this element of surprise to give you a competitive edge.
Create that competitive edge:
By surprising those around you also means that you can have a competitive edge over the rest of those in your field. It shows you have something different to offer, and in doing so will go a long way in helping you get the recognition you need.
However, before leveraging your advantage over the rest, it’s crucial to become equal to your competitors. This might sound counterproductive, but it will demonstrate that you possess all the characteristics they have, but indicate that they don’t have the same spark.
In order to be different, you cannot just say, “I’m different to everyone else” your words will not convince others of your potential value, your actions will, however. Show that you have the same skills as everyone else, but you also have a spark that will set you ahead of the rest.
Differentiation translates into success:
Setting yourself apart from others means you’re far more likely to have more long-term success. The well-known strategist Michael E. Porter once said “The fundamental basis of above-average performance, in the long run, is a sustainable competitive advantage. Though a [person] can have a myriad of strengths and weaknesses vis-a-vis [her] competitors, there are two types of competitive advantage that a [person] can possess: low cost or differentiation.” The competitive advantage needed can often be broken down into two simple categories: Being cheap and being different.
F.A.S.T Global Marketing specializes in creating personalized, quality results for their clients and their consumers through face-to-face acquisitions and advertising. The firm has evolved from the Wall Street office in NYC, to the windy city of Chicago, IL, to Downtown Indianapolis, Knoxville and now the most significant expansion of all to Miami.