Did you know there are more mobile internet users than desktops? Asks F.A.S.T. Global Marketing

Did you know there are more mobile internet users than desktops? Asks F.A.S.T. Global Marketing

With a staggering 75.1% of Americans using mobile devices to access the Internet, F.A.S.T. Global Marketing emphasizes just how important it is for brands to ensure their websites are mobile-friendly.

The Internet is responsible for trillions of dollars in direct and indirect revenue annually and in 2017 there are more mobile internet users than desktop internet users; 52.7% of global Internet users access the web via mobile, and 75.1% of U.S. internet users access the web via mobile. Today, 4 out of 5 consumers use a Smartphone to do their shopping, and 70% of mobile searches result in an online action within an hour of the search (source: hostingfacts.com).

F.A.S.T Global Marketing state that if a company’s website isn’t mobile friendly, then they are losing business; 50% of mobile users will abandon a web page if it takes more than 10 seconds to load, and 60% won’t return to the site. F.A.S.T Global Marketing explains their three main reasons why brands must have a mobile friendly website:

  1. Customers want it and expect it – increasingly, customers are not sitting in front of desktops and laptops but instead are doing their shopping on the go via mobile devices. Therefore if a consumer can’t access a website on their Smartphone, then they will go elsewhere.
  1. To increase SEO – if a site isn’t mobile-friendly, then Google will be less likely to list it as a legitimate search result. Google will only provide search results that are useful for both desktop and mobile devices so a mobile-friendly website will help with SEO.
  1. To keep business – not everyone is ditching their laptop, but more people are, so to maintain a large customer base, the website must be accessible for all types of users.

F.A.S.T Global Marketing is a growing direct marketing agency that focuses on providing businesses with effective and personal marketing campaigns. Through face-to-face customer interactions the firm help their clients to build strong relationships with their audience and learn enough about their needs to provide a personalized service which boosts sales and brand loyalty.

The firm is committed to developing an easy-to-use website that has a clean look that is mobile-friendly to ensure users get the best experience when using the site from their mobile device.

 

Source: https://hostingfacts.com/internet-facts-stats-2016/ 

Source: http://groovedigitalmarketing.com/3-reasons-must-mobile-friendly-website/

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