With a staggering 75.1% of Americans using mobile devices to access the Internet, F.A.S.T. Global Marketing emphasizes just how important it is for brands to ensure their websites are mobile-friendly.
The Internet is responsible for trillions of dollars in direct and indirect revenue annually and in 2017 there are more mobile internet users than desktop internet users; 52.7% of global Internet users access the web via mobile, and 75.1% of U.S. internet users access the web via mobile. Today, 4 out of 5 consumers use a Smartphone to do their shopping, and 70% of mobile searches result in an online action within an hour of the search (source: hostingfacts.com).
F.A.S.T Global Marketing state that if a company’s website isn’t mobile friendly, then they are losing business; 50% of mobile users will abandon a web page if it takes more than 10 seconds to load, and 60% won’t return to the site. F.A.S.T Global Marketing explains their three main reasons why brands must have a mobile friendly website:
- Customers want it and expect it – increasingly, customers are not sitting in front of desktops and laptops but instead are doing their shopping on the go via mobile devices. Therefore if a consumer can’t access a website on their Smartphone, then they will go elsewhere.
- To increase SEO – if a site isn’t mobile-friendly, then Google will be less likely to list it as a legitimate search result. Google will only provide search results that are useful for both desktop and mobile devices so a mobile-friendly website will help with SEO.
- To keep business – not everyone is ditching their laptop, but more people are, so to maintain a large customer base, the website must be accessible for all types of users.
F.A.S.T Global Marketing is a growing direct marketing agency that focuses on providing businesses with effective and personal marketing campaigns. Through face-to-face customer interactions the firm help their clients to build strong relationships with their audience and learn enough about their needs to provide a personalized service which boosts sales and brand loyalty.
The firm is committed to developing an easy-to-use website that has a clean look that is mobile-friendly to ensure users get the best experience when using the site from their mobile device.