Perfecting the customer experience key differentiator for SMEs, argues F.A.S.T. Global Marketing.

Perfecting the customer experience key differentiator for SMEs, argues F.A.S.T. Global Marketing.

With many SME’s falling into the trap of ignoring customer service issues and losing a vital advantage of being a small business, F.A.S.T. Global Marketing is urging firms to act now before it is too late.

With many businesses placing emphasis on advertising and drawing more customers in, F.A.S.T. Global Marketing feels perplexed as to why some SME’s are overlooking the importance of resolving customer service issues. With that in mind, alarming statistics across the board are demonstrating major failings from businesses both large and small upon their ability to deliver excellent customer service.

One of the hardest hit is the aviation sector, with just a single quarter (26 percent) of airlines reporting they’re providing good customer service. Furthermore, only half of the banks (56 percent) believe they are delivering in the customer care stakes.

A growing trend for consumers is their disengagement with brands. New customers and vision sharing are all part of businesses developing a brand, however a decline in face time with customers is creating a passive shopper. F.A.S.T. Global Marketing is backing movement to reinvigorate customer experience systems, the benefits from reconnecting with consumers personally will have a significant impact on brands ability to grow and sustain dominance in a heavily saturated market.

With competition high, it is time for small businesses to take the reigns and gain an advantage over sluggish giants. By taking time to dissect current customer initiatives, there will be opportunities to gain leverage and make a lasting impression which forges the foundations for a sustainable future. F.A.S.T. Global Marketing is seizing the opportunity for their clients to impress frustrated clients and locking them into their client’s brands.

In a world packed with technology, it’s natural to become absorbed, however F.A.S.T. Global Marketing understands the importance of developing face to face ground-level presence. Technology is no match for human presence, and the firm invests heavily to guarantee a high-level service.

Full product training and workshops run weekly in the Miami head office to boost emotional intelligence and offer a unique advantage to their marketing teams.

The firm has years of experience increasing brand awareness and enhancing the brand image for their clients. They rely on the ability to forge personal connections – people buy because of people, and this is something that F.A.S.T. Global Marketing swears by.

They will continue to revolutionize their clients’ customer experience performance – taking them to the next level in their marketing capabilities.

Source: http://smallbusiness.co.uk/customer-service-key-differentiator-2539238/

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